Strategic Marketing has been defined as “The process of pleasing customers by discovering what they want and making sure you meet their needs”. It sounds so simple and to be honest, it really is! People often see marketing as simply ‘promotions’ or ‘advertising’, but unless you understand your customers fully, tactics like this may be wasting your money. Until you really understand what makes your customers ‘tick’, your communications to them are often no more than a ‘wild stab in the dark’.
 

SHOUT understands the value of Strategic Marketing and the importance of processes that allow you to truly understand your customer.

 

Whilst the process can be seen as a complex science, in truth it’s mostly a case of thorough research and the application of common sense. It can also sometimes be a time to take a slice of humble pie and acknowledge that you don’t know everything there is to know about your market. The insight you will gain will ensure you provide customers with: a product they like, with the features they want, and the performance they need, with benefits they value, at a price they’re willing to pay.

 

With information like this in your possession, how can you fail? Well, if you don’t communicate efficiently and let your customers know about how they can benefit from your product or service, the information you have is useless.

 

Statistics show that in some cases, as few as 1-4% of your customers are in a position to buy when they receive a promotion or marketing communication. When your customer is not in this ‘Buying Zone’, it can be difficult to know how to maintain a relationship with them and how you can keep them interested until they are ready to buy. Strategic Marketing also enables you to communicate the right product, with the right value proposition, at the right price, to the right people, with the right message, using the right language, at the right time.

 

With an extensive track record of Strategic Marketing projects in industries as diverse as space exploration, property management and wine making, Stuart Devoil is the man to help position your business, develop your brand identity and grow your sales by understanding your customers better.